Progressive’s Direct Business Lowers Auto Insurance Rates in Colorado Seven Times since 2003

The following press release from Progressive Group of Insurance Companies details developments in the state of Colorado subsequent to a shift from a no-fault to a tort-based system of auto insurance.

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Colorado’s Third Largest Direct Auto Insurer Credits 2003 Insurance Reforms and Lower Claims Costs for Rate Reduction

DENVER–(BUSINESS WIRE)–The Direct Business of the Progressive Group of Insurance Companies, which sells insurance by phone at 1-800-PROGRESSIVE (1-800-776-4737) and online at progressive.com, announced today that it is lowering auto insurance premiums in Colorado by an average of 5.2 percent for new and renewing customers effective July 11 and August 20, 2007, respectively.

“The combination of the shift from a no-fault to a tort-based system and lower claims costs in Colorado is really paying off for drivers here and we couldn’t be happier,” said Michele Strub-Heer, senior product manager, Progressive’s Direct Business. “We’re thrilled to pass these savings on to our customers.”

This is the seventh time Progressive’s Direct Business has lowered its rates since July 2003 when the state’s auto insurance reforms took effect, for a cumulative reduction of nearly 37 percent.

About Progressive

The Progressive Group of Insurance Companies, now celebrating its 70th year in business, is the country’s third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.

Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive products and rates that meet drivers’ needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its concierge level of claims service available at service centers throughout the United States.

Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. The Agency Business sells Progressive Drive Insurance private passenger auto insurance through more than 30,000 independent agencies. To find an agent, go to www.progressive.com. The Direct Business sells Progressive Direct® private passenger auto insurance online at www.progressive.com and by phone at 1-800-PROGRESSIVE. Both businesses offer Progressive’s other insurance products, including Progressive Commercial, Progressive Motorcycle, Progressive Boat, etc. Each business makes independent decisions about private passenger car insurance product design and pricing. Progressive and Drive are registered trademarks.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR). For more information, visit www.progressive.com.